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Your local destination for Unique and Educational Toys

General Info
Our product mix is carefully selected from toy manufacturers around the world ... classic toys that have passed the test of time as well as the latest toys on the leading edge of innovation. Our toys encourage curiosity, creativity and have extraordinary play value. We carefully evaluate every toy so we know they will delight children of all ages and for many years. We complement our mix with items from other industries ... jewelry, fashion accessories, kids’ stationery and personalized gifts. Some of our favorite products are from the companies that you know: Arts and Crafts by Alex, Calico Critters, Creativity For Kids, Lego, Melissa and Doug, Playmobil and many more. We offer unique educational and developmental toys for all ages - great birthday gifts, games, puzzles, arts & crafts kits, science & nature products, construction toys, books, and dolls.
We are conveniently located in central Arkansas at the Pleasant Ridge Town Center in Little Rock. We take great pride in calling ourselves "Your Neighborhood Toy Store" because we are just that: a hub of activity, a meeting spot for kids and families, a place where we get to know you by name and where going the extra mile for you is the norm. We try to seek out unique toys that catch our eyes for lots of play value. Our store is filled with learning toys, infant toys, baby toys ... unique toys that will delight children of all ages.
ALEX, Breyer, Bruder, International Playthings, LEGO, Melissa & Doug, Poof Slinky, Sanrio
Payment method
check, all major credit cards
Located in the Pleasant Ridge Town Center across from Belk and between KitchenCo and Istanbul Mediterranean Restaurant
River Mountain, Walton Heights - Candlewood
Little Rock Regional Chamber of Commerce, Better Business Bureau


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Phone: (501) 228-0440

Address: 11525 Cantrell Rd Ste 912, Little Rock, AR 72212


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